Endorphin Republic

branding / logo / visual identity / design guideline / packaging

Endorphin Republic is a brick and mortar shop and e-shop focused on sports equipment, clothing and accessories.

The visual style is based on strong typography, bold colors and playful work with the ER symbol. This symbol offers further communication options and generates words that relate to the message content. The main set of adjectives (faster, harder, stronger), work with the slogan “Push your limits”. Another option is to create nouns related to individual sports (biker, skier, runner).

Role in the project: co-author, creative director, graphic designer.
Created for Dynamo.