TechniStone

branding / logo / visual identity / design guideline / catalogues / print materials / packaging / digital

TechniStone is a leading European manufacturer of technical stone suitable for highly durable, reliable, hygienic and exclusive kitchen countertops, bathroom tiles, paving, etc. Founded in 1991, the company originally operated in the Czech Republic, and today it successfully operates within the global market.

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In 2011, the new owner decided on a new vision for the company's strategic development: to put TechniStone among the world's leading manufacturers of artificial stone. Along with the new goal came the need for a new visual identity. The result is a new company logo and visual style that expresses modernity, purity and perfect technical workmanship and showcases the confidence of the global brand.

Immediately after the introduction of the new visual style, the company increased its annual export volume by more than 20%.

Role in the project: author, creative director, design supervisor, graphic designer.
Created for Dynamo.

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